Avanti Launches New Rancilio Classe 11 Espresso Machine
Last Thursday night 17 September, we were thrilled to launch the Classe 11 Espresso Machine with Rancilio, our Italian partner.
Attended by clients and key industry suppliers, we hosted the event in our brand new downstairs multi-space at our National Head Office in Northlands Deco Park, Johannesburg. The space provided the perfect stage to showcase the very latest in cutting-edge coffee technology.
Rancilio’s Sales Area Manager, Claudio Corti, who presented at the event, commented, “Both Avanti and Rancilio share mutual principles of quality and exceptional service to our customers. This ethos is the reason we have such a successful long-term partnership, and tonight’s launch of the Classe 11 Machine in Avanti’s fantastic new office space, is a celebration of great things ahead for both brands.”
The Rancilio Classe 11 Machine is the latest release from the Milan-based company, and is by far the most sophisticated and innovative espresso machine to date. With an exceptional user interface based on smart phone technology, the most advanced use of materials for construction and designed with significant energy saving protocols; the Classe 11 is a spectacular espresso machine.
Together with the South African launch of the Classe 11, we launched the Xcelcuis system with Rancilio to the market also. This patented temperature profiling system, available exclusively on a selected range of Rancilio Espresso Machines, allows for the temperature of the brew water for the espresso to be set dynamically, with an increase or decrease of up to 5°C (9°F) during the 25-30 seconds of espresso brewing. This function allows the particular aromatic characteristics of each individual blend to be brought out for the perfect cup of coffee.
Avanti’s Managing Director, Liesel Pretorius commented at the event, “Avanti’s business continues to grow in a highly competitive market, with tonight’s launch marking a noteworthy milestone for us. Rancilio has been Avanti’s partner for well over 10 years, and to showcase the Classe 11 and launch the XCelsius coffee system, has been an absolute pleasure. Our event tonight has allowed us to share our new space and technology with key customers and suppliers, and is definitely a sign that the best is very much yet to come for Avanti. We look forward to sharing more with our customers over the next year.”