Avanti Coffee Launches New National Head Office

by | Sep 18, 2015

in Last night, Thursday 17 September 2015, Avanti Coffee launched their brand new National Head Office.

Johannesburg, Friday 18 September 2015 

Last night, Avanti Coffee launched their brand new National Head Office in Northlands Deco Park, Johannesburg. The business’ recent move from their previous premises in Kya Sands sees an upscale in space of ±380m2. It also demonstrates a significant growth milestone for the Avanti business as a whole.

Introducing the new Avanti head office

The new offices reflect what the Avanti brand is best known for in the industry – doing things differently. In addition to the airy office and meeting spaces with floor-to-ceiling windows, and the large factory easily able to support the bustling coffee production line; there is also a ground floor training and experiential space.

This new space encourages clients and visitors alike to relax and taste Avanti’s coffee blends. It also includes “behind-the-scenes” viewing windows into the factory itself.

The Rancilio Classe 11 Espresso Machine

Moreover, the move also provides Avanti with further capacity to showcase the breadth of their service offering and the latest in cutting-edge coffee technology. Most notably with their Italian partner, Rancilio.

The Rancilio Classe 11 Espresso Machine was also unveiled last night at Avanti’s launch. Rancilio’s Sales Area Manager, Claudio Corti,  comments:

“Both Avanti and Rancilio share mutual principles of quality and exceptional service to our customers. This ethos is the reason we have such a successful long-term partnership. Tonight’s launch of The Classe 11 Machine in Avanti’s fantastic new office space, is a celebration of great things ahead for both brands.”

Furthermore, the Rancilio Classe 11 Machine is the latest release from the Milan-based company. It is by far the most cutting-edge espresso machine to date. With an exceptional user interface, the most advanced use of materials, and designed with significant energy saving protocols; the Classe 11 is a spectacular espresso machine.

The launch of the Xcelcius system

Together with the South African launch of the Classe 11, Rancilio and Avanti launched the Xcelcuis system to the market. This patented temperature profiling system, available exclusively on a selected range of Rancilio Espresso Machines, allows for the temperature of the brew water for the espresso to be set dynamically, with an increase or decrease of up to 5°C (9°F) during the 25-30 seconds of espresso brewing.

This function allows the particular aromatic characteristics of each individual blend to be brought out for the perfect cup of coffee. What a way to usher in the new head office…

 A marker of growth for Avanti

Surrounded by clients and key industry suppliers, Avanti’s Managing Director, Liesel Pretorius commented:

“We couldn’t be more excited about our new National Head Office. Avanti’s business continues to grow in a highly competitive market, with tonight’s launches marking noteworthy milestones for us.”

Liesel continues, “Rancilio has been Avanti’s partner for well over 10 years, and to showcase the Classe 11 and launch the XCelsius coffee system, has been an absolute pleasure. Our event tonight has allowed us to share our new space and technology with key customers and suppliers. So, it’s definitely a sign that the best is very much yet to come for Avanti. We look forward to sharing more with our customers over the next year.”

Read more: The Changing Face of Coffee

For further information, please contact:

T: 011 7081738 
E: info@avanticoffee.co.za 

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