A partnership as perfect as a doughnut and a cup of coffee

When Krispy Kreme, a brand synonymous for delicious doughnuts and coffee opened their first store in Rosebank in 2015 they joined forces with Avanti Coffee Company to develop a bespoke blend exclusively for Krispy Kreme, South Africa. The intention was to partner with a reputable coffee company that would help them to echo the brands global commitment to providing a premium coffee experience.

“We view Avanti as an extension of our team and we rest assured knowing that their highly skilled consultants take excellent care of our coffee needs,” says Gerry Thomas, Managing Director of Krispy Kreme, South Africa. “The authentic locally-produced brew that we roast through Avanti is well-liked by our patrons and demonstrates Krispy Kreme’s international ethos to support local suppliers,” Thomas adds.

As part of the agreement, each Krispy Kreme store is allocated an Avanti consultant who visits the sites on a monthly basis. During this time, an audit is done to ensure standard operating procedures are being followed. This proactive approach guarantees that in-cup quality is always achieved, that service levels are extraordinary and that equipment is running optimally.

“We are exceptionally proud to be the exclusive roasting partner for the Krispy Kreme blend and are equally proud of the service that we offer to them on a national level,” explains Stacey Moss, Managing Director of Avanti Coffee Company. “What I think really makes this partnership a successful one is that both Krispy Kreme and Avanti are as dedicated to creating a superior coffee experience and it’s the commitment on both ends that ensures consistency,” he concludes.

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